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TAGGER INFLUENCER CODE
In the group’s early iteration, its members have provided written evidence to the DCMS inquiry into influencer culture and advised the ISBA on its own influencer marketing code of conduct, which was launched in September. Our activations are now structured, well planned. Their knowledge of our sector allows us to set the right objectives for our influencer programs. We are delivered a powerful set KPIs to track the performance of our campaigns. 'Lefty allows us to take our influencer marketing practice to another level.
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The IMTB has put out a call to partner with adjacent industry bodies and regulators, as well as educators to share best practice.įirst steps are to connect with similar bodies in other areas to share locally and globally relevant industry information and to draft a whitepaper that pertains to diversity, equity and inclusion. Yves Rocher - Media and Influence Manager. Its code dictates that members should act honestly, fairly, transparently and with integrity, safeguard confidentiality, demonstrate responsibility, accountability and competence. The body has introduced its own code of conduct, memorandum of association and byelaws. Takumi, Inca and Tagger make up the other founding members, while board members include Dafydd Woodward, global managing director at Inca Hannah Monds, managing director at Tagger Akua Appiah-Ampofo, chief people officer for Takumi Emma Harman, chief client officer at Whalar Oliver Lewis, group managing director at The Fifth and Rahul Titus, EMEA head of influence at Ogilvy. Established for influencer marketing agencies and influencer marketing platforms, the IMTB will represent members to politicians, policymakers, publications and the public.